Virtual reality for rock bands


The Who to launch virtual reality app for Facebook’s Oculus Rift

I’d always hoped I’d fly through a virtual reality environment on a Lambretta listening to some of The Who’s greatest hits before I got old. Now I have, courtesy of an official app being developed for Facebook’s Oculus Rift headset. The app, which is due to be released in early 2015, is preceded by a smartphone and tablet app for Android and iOS, which launched this week. Both apps are the results of a partnership between The Who, their management company Trinifold Management, label Universal Music and developer Immersive, tying in with a new compilation album and tour to celebrate the band’s 50th anniversary. ….[READ]


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