Is the final platform here?


Q&A: Jeremy Bailenson on Virtual Reality

Few understand the promise and pitfalls of virtual reality (VR) better than Jeremy Bailenson. In 2003, he founded Stanford University’s Virtual Human Interaction Lab, and he’s since counseled Facebook, Samsung, and others on VR strategies. To Bailenson, VR’s potential far exceeds today’s applications. The platform will become the most important one ever. Popular Science: Big technology brands are racing toward VR, but is there a market for it? Jeremy Bailenson: Yes. People love media. Everybody’s buying bigger TVs and playing more immersive video games, using systems like the Wii and Kinect. At the same time, the success of social media shows that people like interacting with virtual others. ….[READ]


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