Immersive music experience

3 more singers go virtual

I may have been premature when I announced that immersive movies were the killer app for virtual reality. What was I thinking? Who wants to spend two hours in a bulky headset? Obviously, the killer app for virtual reality is going to be music videos. The length of a song is just about the right amount of time for an easy introduction to VR, and after you’ve watched it, you can pass it around to all your friends. Plus, music videos typically require minimal interactivity — you sit there and you watch, and maybe move your head around. That’s perfect for the processing capacity of a typical smartphone. And I’m not the only one who thinks this way. Jack White just launched his “Third-D” virtual reality app for anyone with an Android phone and $10 to $20 to spend on a Google Cardboard frame. ….[READ]


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