Is the right time for VR?


Could virtual reality become a mass media?

The potential of virtual reality is topical. The acquisition of VR startup Oculus Rift by Facebook earlier this year for $2 billion has driven speculation on the possible impact of this technology. One question is pertinent: how likely is it that VR will become a mass media (rather than a niche form, restricted to gaming activities) alongside existing, traditional forms? In order to answer this, it can be helpful to consider the existing mass media, in chronological order of the mass adoption of each: Print (books, pamphlets, newspapers, magazines, etc) from the late 1400s. Recordings (records, tapes, cassettes, cartridges, CDs, DVDs) from the late 1800s. Cinema from about 1900. Radio from about 1910. Television from about 1950. Internet from about 1990. Mobile telephony/computing from about 2000 (also tablet computing from 2010). What can be learned from this progression? ….[READ]


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