Are wearables a profitable business?


Why businesses are more excited than consumers about wearables

While much of the wearable hype tends to focus on consumers, a new report from Forrester Research argues that businesses may be far more critical in driving adoption. In the report, “Five Urgent Truths About Wearables,” Forrester analysts found that 68 percent of global companies surveyed said wearables are a “priority” for their companies. The report was commissioned and presented at Le Web 2014 conference earlier this month in Paris. That level of interest compares to 45 percent of adults who expressed interest in wearables, according to the report. Forrester said the business interest in wearables is similar the business interest in mobile that it tracked in 2010 just before adoption of smartphones and then tablets began to explode in the workplace. ….[READ]


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s