Are wearables bound to be a flop ?


In 2015, Software Eats The Wearable World

2014 will be remembered as the year that wearables leapt into the Silicon Valley mainstream.  Tech giants like Apple, Google, Microsoft, Intel, Qualcomm have taken notice and poured money and resources into developing their own offerings. Earlier players like Fitbit and Jawbone announced multiple new products and a host of promising startups (Athos, Atlas, Misfit, etc.) have emerged with innovative offerings. With the momentum of these dollars and product releases, its no wonder industry analysts are predicting the wearable movement to be “the next big thing”.  Credit Suisse estimates the market could be $50 billion in 5 years, and Morgan Stanley claims the wearable market could reach $1.6 trillion in value.Those of us closer to the leading edge know that in their current state, wearables have next to no chance of attaining these lofty predictions. The big ugly secret of the current wearable market is that over a third of users who own a wearable device stop using it within 6 months.  ….[READ]


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