Virtual reality names products

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The Weird Science of Naming New Products

The announcement came in November with two names attached: one famous, one not, or at least not yet. The famous name was Paul McCartney. Anyone who wanted to try a virtual-reality experience starring the former Beatle — replicating the sensation of standing center stage with him as he sang “Live and Let Die” to 70,000 screaming fans — had only to download a special video file, put the file into an app for their Android phone and slip the phone into a cardboard headset designed by Google. The not-yet-famous name was of the virtual-reality production process that created this experience. Reviewers said it was “mind-­blowingly cool” and an “exciting preview of the future,” but it was also so novel that it had been hard to think of a word to label it. Its inventors had wanted a name that would lodge in the public consciousness the same way Dolby and Imax and Blu-ray had. A name that could become a verb as well as a noun. An iconic name. A name for the ages. ….[READ]

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