How immersive journalism can increase engagement


Virtual reality breathes life into immersive storytelling

The craft of storytelling is experiencing a sea-change in its development. Putting a viewer in the event directly with the help of virtual reality technology is what journalists are likely to be doing in the next decade. Nonny de la Peña, CEO of Emblematic Group, is considered a pioneer of immersive journalism. An award-winning documentary filmmaker with twenty years of journalism experience, she has found a new way to cover events exactly as they happened and make the viewer part of them.“This is a very evocative manner in which the stories can be told,” de la Peña told Hypergrid Business. The idea of producing immersive stories which cover real events came along when the project Gone Gitmo, a virtual recreation of Guantanamo Bay prison designed for Second Life, turned out to be a success. ….[READ]


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