The immersive NBA experience

Toronto Raptors v Atlanta Hawks

How the NBA became the first major sport to embrace VR

Last week, Samsung announced more details about how its partnership with the NBA is bringing the courtside experience to the Gear VR, starting with this past weekend’s All-Star festivities at Brooklyn’s Barclays Center. It’s the first sport to embrace VR in this way, and if the hardware actually starts making it into users’ hands — and that’s a big ‘if’ — this kind of partnership could be the start of a new way to experience sports. Since the game was right here in New York City, I headed to the arena on the night of the three-point and dunk contests to learn more about how and why the NBA is embracing this new technology — and doing it so quickly. ….[READ]

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