Virtual gaming for managers


Managers Turn to Computer Games, Aiming for More Efficient Employees

A few days before he testified in a sex discrimination lawsuit that has captivated Silicon Valley, John Doerr, arguably the most famous venture capitalist in the world, was sitting at a conference room table laying out his ideas on good management. The subject was not the trial, in which a former junior partner of Mr. Doerr’s firm, Kleiner Perkins Caufield & Byers, has claimed gender discrimination. Instead, it was BetterWorks, a company in Palo Alto, Calif., that has raised about $15.5 million in venture capital from investors, including Mr. Doerr. BetterWorks makes office software that blends aspects of social media, fitness tracking and video games into a system meant to keep employees more engaged with their work and one another. With the software, employees and their bosses set long- and short-term goals, and, over time, log their progress on a digital dashboard that everyone in their company can see and comment on. ….[READ]


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