You can’t drink in virtual reality


Would You Go To A Virtual Reality Bar?

Sip on a nice glass of bourbon and enjoy some friendly conversation or tell all your friends about a slippery slide of bourbon you experienced at your local bar? That is the question some marketers have been asking as advertising agencies dip their toes into virtual reality experiences. We have reported about marketers launching event branded entertainment utilizing virtual reality at New York Auto Show and even this past weekend at Coachella. Continuing on this trend of elevating brand experiences with immersive technology sits the latest campaign in one of the last places you would expect it. This place, often sacred to many, is your local watering hole and we may soon be frowning at patrons wide mouthed and staring into an Oculus Rift instead of the normal annoying habit of glancing at their phone. ….[READ]

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