Virtual reality in fashion


What fashions’s California dreams feel like in virtual reality

It’s safe to say that at this point, tech has transformed the way we experience fashion. We follow the industry (and more importantly, their pets) on Instagram. We drop in on fashion week—shoeless, sometimes—by live streaming shows from our Macbook Airs. And e-commerce for all intents and purposes has rendered fitting rooms beyond passé. What’s next, teleportation? Well, almost. Last year, ELLE partnered with tech company Jaunt for the first-ever virtual reality fashion experience that let viewers feel what it’s like to be on set at a fashion shoot. Now, premium denim brand 7 For All Mankind is getting in on this cutting-edge technology to share a completely immersive narrative of their spring collection with consumers: a virtual reality film called “Visions of California.” ….[READ]


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