Virtual reality in fashion

fashion

What fashions’s California dreams feel like in virtual reality

It’s safe to say that at this point, tech has transformed the way we experience fashion. We follow the industry (and more importantly, their pets) on Instagram. We drop in on fashion week—shoeless, sometimes—by live streaming shows from our Macbook Airs. And e-commerce for all intents and purposes has rendered fitting rooms beyond passé. What’s next, teleportation? Well, almost. Last year, ELLE partnered with tech company Jaunt for the first-ever virtual reality fashion experience that let viewers feel what it’s like to be on set at a fashion shoot. Now, premium denim brand 7 For All Mankind is getting in on this cutting-edge technology to share a completely immersive narrative of their spring collection with consumers: a virtual reality film called “Visions of California.” ….[READ]

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s