How to engage consumers with augmented reality

Visa Augmented Reality campaign

Working for Visa – supplier of payment solutions – Lemon&Orange created one of the largest interactive augmented reality based campaigns in Poland. The road show for the campaign “Try something new with Visa” using augmented reality technology featured events in Warsaw, Krakow, Wrocław and Gdansk. During the four weekend promotional events, residents of the largest Polish cities could experience “something new”. It was possible thanks to augmented reality technology combining the real world with the computer-generated one. Images from the camera directed at the event participants were displayed on a 15m2 LED screen. When someone entered a marked white circle, the screen displayed additional animated objects and characters. ….[READ]

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