Consumer-focused experimentation in VR

Ever wanted to base jump? North Face wants you to try it — in its stores.

John Goodwin has never been base jumping before. But here he is, staring out over a craggy, sun-drenched canyon in Moab, Utah, lurching toward a gutsy jump off a 420-foot cliff. He instinctively searches for something to grasp onto as the edge gets near. But the red rocks disappear from under his feet as he declares, “I’m flying!”. Well, sort of. Goodwin’s daredevil adventure is happening on a virtual-reality headset. In Manhattan. Inside a North Face store. North Face is among a growing group of retailers testing whether virtual-reality technology — once largely thought of as a playground for gaming nerds — can help bring in big dollars. …..[READ]


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