Virtual journeys

The Rise of Virtual Reality in Travel and Tourism

A number of VR players such as Oculus Rift, The Gear VT, Cardboard, and Jaunt VR came to the table at this years SXSW Interactive, and it was without a doubt one of the hottest topics of the event. Virtual Reality’s most obvious purpose is enhancing entertainment engagement utilising gaming technology. But as this technology is being refined and becoming more accessible, new applications are starting to emerge – most noticeably in the world of travel and tourism. ….[READ]

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