Fashion marketing for Second Life

5 principles for virtual fashion success

Seven years ago when I began Paris METRO Couture, in Second Life, there were very few insider tips on how to start a fashion business. I am a business person who has designed apparel in the real life as well, and so I wondered, do the same principles apply to virtual fashion businesses? Now, seven years later, I can assure you that yes, yes they do — and even more so. In particular, it is possible to develop a business model that works, that supports that arts, and that also brings me personal satisfaction as an artist. Here are the five main principles of this business model. 1. Start with your passion. You need to choose an area of the fashion business that you love and would do it for free — even in your sleep, if you could. The fact is it takes many long hours to create any business. There will be times there are no sales, down times, and times where you will be creating and working into to wee hours of the night. ….[READ]

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