Preview your dream house

How VR will disrupt sales and marketing

Let me tell you how my sales demo goes. At first, clients design a house extension using a simple web app, which also offers a real-time 3D preview. People get excited because they see form and factor evolving interactively, and they can really imagine what their house extension will look like. I let them explore this for a bit, and a minute later I pull the Oculus Rift out of my bag, and: BAM! They stand in the middle of it. By this time they are flabbergasted. So, I take them even one step further: I tell them about 360 degree pictures, and show them what a picture like that looks like, taken with a regular smartphone: Now what if we could project the house extension on the wall in a few simple steps, and preview it in full 3D? ….[READ]


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