When fashion goes virtual

Get Ready for this Virtual Reality Fashion Magazine Cover Shoot

For the September issue cover shoot of fashion magazine Elle Canada, readers will be given a unique behind-the-scenes look from the set, all made available in virtual reality. The cover shoot with Diane Kruger was captured for a soon to be released VR film from Elle Canada. Filmed at the Dawnridge estate in Los Angeles earlier this year, the cover will prominently feature Kruger on the 236-page issue. Elle Canada partnered with Toronto-based virtual reality company PCP VR to capture the magazine’s cover shoot for the VR film with what can only be described as a giant spider camera rig. ….[READ]

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