Investment Is Flowing Into VR

Should You Buy the Hype? An Inside Look at the Virtual Reality Landscape

When 19-year-old Palmer Luckey launched an ambitious virtual reality Kickstarter campaign back in 2012, in no way could he have dreamt up a scenario that involved reawakening a billion-dollar industry, grabbing Mark Zuckerberg as a boss, or fueling a conglomerate arms race between Facebook, Google, Samsung, Sony, HTC, Intel and AMD. His redesign of virtual reality for the 21st century defied all expectations, raising ten times the initial $250,000 goal. Not only did Luckey’s campaign attract $2.5 million dollars, he also captured a growing market segment yearning for VR. To put it simply—gamers were stoked. Surprisingly, so too was Mark Zuckerberg. ….[READ]

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