It’s all in on mixed reality

Choose Your Reality: Virtual, Augmented or Mixed

A Microsoft PR rep recently shut me down mid-sentence. I was starting to ask a question about HoloLens, the company’s augmented-reality glasses. “It’s not augmented reality,” the rep interrupted. “It’s mixed reality.” My first thought: Well, excuuuuuse me. After getting over my stubbornness and doing some more research, I realized the rep was right. HoloLens and other “mixed reality” tech like Magic Leap is different from augmented reality — and both are different from virtual reality. Really different, in fact. Some of the experts I consulted for this story say that the terminology wars are more plaster than substance. My take: Even if this is all marketing spin, consumers should be able to understand what they’re being sold. So if you’re confused, don’t worry. Re/code is here to help. ….[READ]

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