New York Times will deliver virtual reality to its subscribers

The New York Times to launch slate of VR films, will give out 1M+ Google Cardboard viewers for free

The New York Times will distribute Google Cardboard virtual reality (VR) viewers to its home-delivery newspaper customers in the U.S. as part of a new campaign. The media giant has partnered with Google for the initiative, and will deliver more than one million of the units to readers’ homes over the weekend of November 7-8. Some digital subscribers, as well as Times Insider readers, will also be given promo codes to receive a free Google Cardboard viewer, (which can cost around $25 for the basic models). ….[READ]

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