Brands in virtual reality

Virtual reality: The last frontier in native advertising

Virtual reality is gaining so much momentum that it will soon become an avalanche of immersive experience. After Facebook’s $2 billion acquisition of Oculus, a leader in the VR hardware space, huge names like Google, Apple, and Sony have joined VR’s deluge, with their own sizable investments in proprietary VR technology and products. TV, the Internet, and mobile have all radically changed how brands connect and engage with consumers. VR is the next major platform to shatter advertising norms, dramatically changing how brands and advertisers connect and empathize with consumers. ….[READ]


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