Brands go virtual

75% of top brands have VR projects

According to Virtual Reality Brand Power Index released this morning by YouVisit, 75 percent of the Forbes World’s Most Valuable Brands have created some form of virtual or augmented reality experience for customers or employees, or are themselves innovating and developing these technologies. The tech sector is in the lead in adopting virtual reality technology, but automotive is also notable in being an early mover, Endri Tolka, COO and co-founder of YouVisit, told Hypergrid Business. ….[READ]

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