Apple’s first foray into VR

Apple Showcases Its VR Dreams—With a U2 Video

So U2 has a new music video. It’s being presented by Apple Music. Neither of these things count as “news”—hell, Bono is the silhouette that signaled “Artists” in iTunes for years. There is one reason, though, why you should take note of the “Song for Someone” clip: It’s virtual reality. Created by Chris Milk and his VR company Vrse, the experience—which made a soft debut on an Apple-branded bus outside the band’s London show at O2 Arena this weekend and is now available on the Vrse app—ties together images of the band playing the song in an empty Toronto venue with fans singing the Songs of Innocence track all over the world. ….[READ]


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