The 2015 VR Consumer Report

Meet the Consumers That Will Make or Break Virtual Reality Next Year

In Greenlight VR’s last article for Singularity Hub we broke down the virtual reality landscape, including company growth, investment, and geographical trends. In this installment, we’ll look at the consumer market. As big players like Oculus, Sony, and HTC unveil consoles to the masses in 2016, it’s valuable to understand the consumers that will make or break the industry. Greenlight VR recently conducted a national 2,000-consumer study in the US with Touchstone Research to gauge affinity for VR consoles, shed light on realistic price-point thresholds, and most importantly, assess what VR content consumers want. ….[READ]

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