Apple’s secret VR team

Apple Sets Its Sights on Virtual Reality

Facebook, Google and Microsoft have all delved into virtual and augmented reality technology. Now Apple is dipping a toe into the space too. Apple recently acquired an augmented reality start-up called Flyby Media and hired Doug Bowman, who ran the Center for Human-Computer Interaction at Virginia Tech and who has researched topics such as immersion in virtual environments. An Apple spokesman confirmed the Flyby deal and said, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” The acquisition and the hire were earlier reported by The Financial Times. ….[READ]


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