Virtual shopping

Augmented Reality Virtual Dressing Room Use Cases For Shopper Engagement

Ever since Augmented Reality Virtual Dressing Room Technology debuted on the scene in 2009, there has been both excitement and letdown from the technology. Initial excitement revolved around how retailers could use these solutions to determine a shopper’s fit, show a shopper inventory (virtually) matched to their size, and even have a shopper buy directly from the Virtual Dressing Room kiosk or site. However, that excitement eventually turned to letdown as early Augmented Reality technology wasn’t capable of determining exact size and fit and creating virtual apparel in 3D could get quite expensive. ….[READ]

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