Marketing for VR game creators

How will developers make money from VR?

VR has barely uttered its first infant cries, with the packaging of the first shipments of the long-anticipated consumer headsets still littered on the floors of many eager early adopters, and yet the process so many developers dread has already begun. Within days of VR titles being made available to the public for the first time, a most cursory glance over consumer reviews of VR software reveals countless complaints about the same thing – price. The process of putting a price tag on an experience has always been a difficult one, and criticism of the perceived gap between the price of a game and its actual value is common; but in the case of VR software, this early pressure over high prices raises a spectre that many creators had hoped, perhaps naively, to avoid. ….[READ]


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