The out-of-body Ikea experience

IKEA launches virtual reality shopping experience

Swedish retail giant IKEA has taken the leap into the world of virtual reality (VR), launching its Virtual Reality Kitchen, IKEA VR Experience in a bid to transform the way people shop. Released on Valve’s game distribution platform Steam, in partnership with HTC, the pilot allows customers to try new kitchen solutions before purchasing. “Australians are known for embracing the latest technology and innovations, so virtual reality has the potential to transform the way people interact with our products in the home”, Tim Prevade, range manager for IKEA Australia said. ….[READ]

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