Thoughtful marketing for VR

3 Main Marketing Challenges of VR and How to Overcome Them

Well into 2016, there is a boatload of money being thrown at VR. With two official unicorns and dozens of players closing funding rounds in the 8 digits, the race to revenue is officially on and pressure is mounting to show investors the money sooner than later. Since it is Marketing’s job to bring that money in, marketing execution will be a critical factor in determining whether the platform is destined for ubiquity like the television, the smart mobile device, and the internet, or fad-dom á la wearables and 3D TV. ….[READ]

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