How hotels can adopt virtual reality

Best Western offers virtual hotel tours

Best Western International, Inc. recently announced it will use virtual reality to allow customers tour guest rooms, hotel lobbies and other amenities at any of their North American hotels in immersive 360-degree video before they check in. “Walking into a lobby or guest room leaves an indelible impression on what kind of experience will follow, but photos aren’t enough,” said Dorothy Dowling, chief marketing officer and senior vice president of Best Western Hotels & Resorts in the announcement. ….[READ]

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