The new Chinese shopping experience

Alibaba Wants You To Shop in Virtual Reality

You’ll soon shop for your next outfit in VR. Not satisfied with disrupting China’s financial transaction industry, the Chinese Internet giant Alibaba now wants to enable consumers to purchase almost anything in VR with its new BUY+ service. Through its Alipay service, Alibaba has already captured over 70% of the mobile payments market in China enabling users to buy goods and services both online and in store. At Alibaba’s GnomeMagic VR labs in Hangzhou, China, engineers have been experimenting with shopping environments in VR for several months. You can see the fruits of their work in this Chinese-language video. ….[READ]

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