The arms race for creating experiences

Will Virtual Reality Experiences for Brands Rival Super Bowl Ads?

Will virtual reality soon replace the almighty Super Bowl spot? For anyone who hasn’t tried VR, it might sound like a crazy idea to consider. When it comes to the race for the highest level of attention from the largest number of eyeballs, marketers have long sought to make well-produced, expensive ads the star of the game. But for brands already creating experiences within the burgeoning intersection of tech and advertising, some say VR will soon be more than just a Hail Mary. In fact, some brands have already reached Super Bowl-size audiences with their VR experiences. ….[READ]