How to alleviate pain

Swedish clinics use virtual reality to reduce the sting of shots

“Hello, I am here to help you calm down. Here you are completely safe. Nothing bad can or will happen to you.” The voice emanates from nowhere in particular. Birds chirp and butterflies flitter at the lakeside campsite. As night falls, a neon green sign buzzes alive, bearing the name of the pharmacy chain that is promoting this virtual reality experience across Sweden. The app, called “Happy Place,” is a virtual reality program for the Oculus Rift headset commissioned by Apotek Hjärtat, Sweden’s largest private pharmacy chain. The pharmacy already provides headsets with the software to nurses at six of its medical clinics. ….[READ]

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