Why Content is Still King

Content, not hardware, is king in virtual reality

In 1992 Indie filmmaker Robert Rodriguez made a movie with a budget of just $7,000. In Hollywood terms that’s the equivalent of a cappuccino. El Mariachi went on to gross $2 million at the box office. What caused this low tech action flick to be so successful that it went on to spawn two equally popular sequels? Rodriguez had a great script. And not just good great, really great. Proving yet again that story is everything. The entertainment industry certainly has the budget, audience pull and creative resources to fully harness the power of virtual reality. ….[READ]