The gates of Beijing

Baidu Opens Augmented Reality Lab in Beijing

As part of a $200 million effort to revamp the company’s shrinking profits with new technology, the Chinese search giant launched an augmented reality (AR) lab Monday in Beijing. Baidu’s lab, which currently employs 55 people according Reuters, is intended to drive revenue through AR marketing as well as open up the potential to explore healthcare, education and tourism within the new medium. Back in August, Baidu launched their DuSee augmented reality platform for smartphones that is expected to be integrated in the company’s platform apps, such as the Mobile Baidu search app. ….[READ]