Hiding the truth

The Truth About Virtual Reality And Crisis Communications

Virtual reality seems to be inescapable these days. From holiday commercials with neighborhood kids and lovable merchants to cell phone offers with free viewer incentives, VR is slowly moving toward mainstream adoption. The adoption curve for virtual reality will look eerily similar to many other technologies – first the hardware, then the early content, next the decision from industries on whether or not to participate, and finally the really good content. News media is already using 360-degree video as a tool for immersive storytelling. ….[READ]