The Apple passion project

Tim Cook says augmented reality is ‘a big idea like the smartphone’

It’s no secret that Apple’s culture of secrecy forbids even the most powerful at the company from spilling details about upcoming products. But, as CEO Tim Cook has illustrated frequently in the past, there are ways to drop hints and talk around the concrete facts. Much like how Cook gave rough outlines in interviews of Apple’s interest in the TV space, the executive is now doing the same for augmented reality. And if past comments from Cook are any indication, a product unveiling could be around the corner. The latest comments, from an interview the Apple chief gave to The Independent, indicate that Cook sees AR as a fundamental, revolutionary technology similar to the smartphone. ….[READ]

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