Advertising and monetization

Is Augmented Reality Ready for Mainstream Business?

For many, 2016 was the year augmented reality (AR) became real. Pokemon GoFree at iTunes Store took over the world last summer, superimposing 3D creatures anywhere in the world players wanted to point their smartphones. Snapchat became Snap, Inc. and gave its users a simple AR extension of the social application in the form of Snapchat Spectacles (if you can get a pair). Microsoft released the HoloLens Development Edition, the first iteration of the company’s immersive, head-mounted AR experience. The technology we’re seeing now only scratches the surface of the audacious sci-fi vision that the companies comprising the AR industry have for the future. ….[READ]