VR needs story lines

Virtual Reality Leads Marketers Down a Tricky Path

As the hype around virtual reality pushes its way into the mainstream, big brands are increasingly looking for ways to incorporate it into their marketing. Yet there are also pitfalls — from cost to tepid audience reaction — that make the decision to enter the virtual reality world a bit more complicated than it may first seem. “You don’t jump at every shiny new object,” said Mike Bloxham, a senior vice president at Frank N. Magid Associates, a market research and consulting firm. ….[READ]