Experiencing Formula 1

Analysis: Is F1 ready for virtual reality?

To my left, I can hear Lewis Hamilton’s Mercedes having its final pre-practice checks as mechanics fettle with their tools. Behind me, the three-time world champion is discussing his run plan with the engineers. Moments later, Hamilton is strapped in, the car is fired up and he is off in a cacophony of noise that reverberates around the walls. As the car fades out of earshot, all that remains is a quiet huddle of team members chatting in one corner before they move back to their positions in the garage. Except this is not a real garage. Instead, it is a darkened room in an industrial unit in downtown Austin that was transformed by Mercedes and sponsor Bose last year to create an Augmented Reality/Virtual Reality Garage Experience. ….[READ]