Facebook’s digital world

The Future of Facebook Is Your Whole Life

Facebook has long wanted its users to manage their social and business relationships via its website and apps. Increasingly, Facebook is driving them to conduct those relationships in their News Feeds, Messenger conversations, Instagram accounts, and so on. It’s a shift with big implications for companies trying to understand how Facebook fits into their strategic and marketing goals. Whether it’s the social networking giant’s push into virtual reality, the increasing prominence of live video, or the continued expansion of Slack competitor Workplace, Facebook is redefining its products as the venues where all aspects of life unfold, not just the place you go to post photos of it after the fact. ….[READ]

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