Bringing it all together

How to Make VR Experiences That Actually Matter

It seems like everyone is making a VR app these days. From recording concerts in VR to designing your next kitchen, brands and individual developers around the world are expending incredible amounts of effort to make their VR app the next big thing. Unfortunately, most of them aren’t so great. VR has the potential to reshape the role of technology in our lives, but in order for the VR revolution to succeed, we need to recognize the factors that make VR valuable today. The problem is that most business professionals don’t know what VR is good at and therefore don’t know what problems it’s best at solving. ….[READ]

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