Will VR & AR Transform E-Commerce into V-Commerce?
Imagine a world without boundaries between reality and the virtual. Due to the technology, this world is approachable just by wearing special glasses or downloading an app. If virtual reality devices become natural and intuitive, nothing will stand in a way of building e-commerce interfaces and and virtual sales will have a new, yet unexplored level. When searching for new technologies and new retail platforms, two words emerge – Virtual Reality and Augmented Reality. What are they and what’s the difference between them? The first – Virtual Reality – is a technology that creates digital environment, that replaces reality by headsets or glasses. ….[READ]
LAVREB Laboratory of Virtual Reality and Economic Behavior 