Beyond entertainment and gaming

What brands need to know about VR and AR

Virtual reality (VR) and augmented reality (AR) sound like great novelties on the surface, but what can these technologies do to help your brand? The answer might surprise you. According to this infographic, these experiences can do quite a lot to boost your brand, especially if you are in the business of selling products or experiences. Product manufacturers and venues are already taking advantage of VR and AR technologies as part of their marketing strategy, and even retail stores are using AR to help customers find what they’re looking for. This infographic, created by MDG Advertising, outlines some of the reasons brands should start paying attention to this emerging trend. ….[READ]