Engage viewers

VR Storytelling in News Media Case Study

Case Study Summary. RTV Slovenia uses VR technology to improve engagement of their online content. Prove that immersive news viewing holds more attention than traditional desktop viewing. RTV recorded more than 5000 views over 48 hours with an average of 2 minutes engagement time per session. The Challenge. With information saturation even the online news media organizations need to provide a engaging content to keep or grow their market share. RTV Slovenia needed to find a new way to win over millennial news readers. Virtual Reality was an opportunity to put people into news stories like never before. ….[READ]