Smart B2B

VR’s killer app: business services

Virtual reality and augmented reality had a reality check in 2016. Despite heavy investment and industry buzz, the predicted mass adoption of VR/AR never materialized. Scratch below the surface, however, and you can see the beginnings of real movement for the technology — albeit from a decidedly un-glitzy place. B2B and enterprise applications of VR/AR quietly had a very active year, and continue to gain traction in 2017. Application revenues from enterprise VR, in fact, are now projected to outpace consumer entertainment revenues by 2020. And without any of the hype. ….[READ]