Selling smells

Virtual reality gets smelly thanks to Japanese startup

The smell of freshly baked cookies or cut grass can elicit strong memories. A Japanese startup is using that insight to try to make virtual reality an even more immersive experience.Tokyo based Vaqso has designed an odor emitting attachment for VR headsets. About the size and shape of a candy bar, the device has space for up to three different odors and comes with a fan that can change the intensity of the smell based on what is happening on the screen.The startup raised $600,000 this week in a seed round from Japanese venture capital firm Weru Investment to continue development of the gadget, which works with Facebook’s Oculus, HTC’s Vive and the PlayStation VR headsets. ….[READ]

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