Creativity in communications

The role of AR and VR in corporate communications

Key takeaways. If you want your audience to think, feel or do something in response to your imagery, design visuals accordingly. Virtual and augmented reality can elicit different user responses to traditional mediums. Such technologies can be leveraged for emotion, empathy, understanding and engagement. Virtual reality (VR) and augmented reality (AR) are changing the way we communicate. The ability to alter someone’s perception of reality by way of immersive experience has introduced a new dimension to communications; one that’s potentially more memorable and engaging than ever before. ….[READ]