The beauty lab

How L’Oréal is using VR to make decisions in its New York HQ

Considering that the New York City HQ of L’Oréal has some impressive features, including a nail salon and a terrace facing the Hudson River, it’s all too easy to miss the virtual reality room. It looks like an unassuming conference room after all, this L’Oréal Beauty Lab is packed with virtual reality glasses and a VR screen that takes up an entire wall. There are two smaller screens for demonstrations of 3D models. It cost L’Oréal quite the pretty penny to put together this technological wizardry. Even though VR has been touted to be the next frontier for fashion and beauty companies, no one has yet to truly utilise the technology on a grand scale. ….[READ]